Resources
Explore original research, articles, case studies, testimonials, and more.
Blog
Consensus Brings Demo Automation to the Partner Channel
Channel sales leaders now have access to Presales created content to drive channel enablement and measurement efforts.
Intelligent Demo Automation Platform Now Available in Office 365 App Store
Leading Presales technology is now available for Microsoft users through the Office365 Store as Sales Engineering tools become more available
2021 Sales Engineering Report Suggests New Presales Leaders’ Comp is Outpacing More Experienced Hands
The second annual SE Compensation and Workload Report reveals developing trends shaping the world of Presales.
Case Studies
Autodesk
Software Corporation (Presales, Channel)
Global Presales team regained more than 30% of time
Unprecedented insights into Channel sales
Trintech
SaaS (Presales)
Reduced unqualified demos from 50% to <5%
Demo lag time decreased from 14 days to <1 day
The Access Group
Sales Team Onboarding
Onboarded more than 250 Sales reps in less than seven days
Discovered 371 new stakeholders
Oracle Solution Consultants
SaaS (Presales)
Over $738,462 saved on one team in 1 year.
Closed deals as large as $75K without a live demo.
Enterprise Customer
SaaS (Presales)
Doubled annual demo capacity from 28,000 to 56,000
Increased digital engagement by 40%.
IBM Solution Consultants
Server Hardware
67% of target orgs watched a demo
Discovered 59 decision makers
Torch LMS
SaaS (Sales & Mktg)
Converted leads at 11%
Better qualified live demos
Enterprise Customer
SaaS (Sales)
68% reduction to sales cycle.
27% increase in close rate in first 90 days.
CleanTelligent
SaaS (Sales & Mktg)
Increase qualified leads from the website
Discover, educate, and engage the buying group
Customers
Infographics
Guides
Scaling Presales: 8 Strategies to Boost Coverage
Eight strategies to boost coverage and customer experience with existing sales engineering headcount
Essential Guide to Giving the Perfect Sales Demo
More than fundamentals, learn how to personalize your approach to each stakeholder.
Presales Technology Buying Guide: Managing the Buying Process to Get Buy-in
Six steps for effectively selling Presales technology to your C-suite and leading the Presales transformation in your organization
Research
2021 Sales Engineer Compensation and Workload Report
The 2021 report compiles data from over 1000 participants and includes new metrics to provide unprecedented insight into Sales Engineering benchmarks the world over.
New topics include:
- Quota
- Career Path
- Customer Organization Sizes
- Key Activities
- SE Assignment Models
and more…
Don’t worry, we’ve also collected all of the data that made the 2020 report so valuable, including:
- Base salary for Sales Engineers and Presales leaders
- OTE (On Target Earnings) for Sales Engineers and Presales leaders
- AE:SE Ratios
- Demo Lag Time
- Sale Engineer Training Time
- Hours Per Demo
- Demos Per Week Per SE
- Unqualified Demos
- Demos Per Deal
- Delegating Demos to Sales
- Using Demo Automation
- Presales KPIs
Get the report now!
Ebooks
Buyer Enablement: A Modern Approach to B2B Selling
Equip your champion(s) and they’ll do the selling for you.
Essential Guide to Shortening Sales Cycles
Why sales cycles have increased 22% over the last 5 years and what to do about it.
The Agile Sales Tech Stack
A guide to growth through leveraging key core and emerging technologies
Webinars
The Scaling Presales Webinar Series
The Buyer Enablement Webinar Series
Buyer Enablement
Webinar: Buyer Enablement Is the Only Strategy That Matters
Watch Now Description Get the definitive crash course in Buyer Enablement.Ever feel like you struggle to discover or engage all the relevant stakeholders - like you're selling in the dark?Does misalignment in stakeholder priorities ever bomb your deals?Or how about...
Webinar: How To Craft Razor-Sharp Sales Questions
Learn the anatomy of a great sales question as well as how to craft and deliver your own.
Webinar: Building Buying Consensus: Lessons From 20 Years of Research
Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss insights from their 20 years of research on the buying process in 20 minutes.
