Buyer enablement through demo automation
Consensus simplifies the complex process of buying through interactive demo experiences that make buying easier and faster.
BUYER ENABLEMENT
Selling is hard. Buying is harder
There are no complex sales…only complex purchases. Only buyers can close deals. So make buying easier, and you’ll close faster and more often.
What is buyer enablement?
Buyer enablement is the methodology and mentality of making it simple for buyers to buy from you. It focuses on providing customized education, product information, interactive tools, and tailored guidance to make the buyer’s path smooth, pleasant, and fast.
Buying behaviors have changed.
Buyers spend only 17% of the entire buying process in direct contact with vendors. They spend the rest of their time in research and in building the case with other stakeholders to spread the risk.
You have to change your focus.
Make it easier for your champions to self-educate and to promote you internally so they can move forward with confidence and credibility.
Stop selling.
Be a buyer coach.
Coaches don’t force their processes—they guide buyers through theirs. Get familiar with their complex tasks, the obstacles and the resources they need. That builds trust, speeds up decisions and brings them back for more.
Get the Book on Buyer Enablement!
Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? Focus on making buying easier and your prospects will buy from you faster and more often.
Garin Hess
Founder | Consensus
Sell Between Meetings
Send an automated demo between appointments to qualify prospects and shorten sales cycles.
The Demo Qualified Lead (DQL) watches a demo before engaging a preslaes resource.
Learn more about how Consensus lifts your revenue strategy.
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Presales and Sales
Automate your demos and give your buyers the content they want, when they want it.
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