The SE Dilemma: Balancing Effectiveness with Efficiency
The Forum
It’s well established that presales leaders have historically had to do “more with less”, especially in this difficult economy with countless organizations reducing presales headcount. And when tech companies begin to expand, they tend to invest in sales resources first, before investing more in presales, putting that much more pressure on sales engineers to increase capacity. On the other hand, because we are engineers at heart, we tend to strive for precision and perfection, acutely aware that our credibility is constantly on the line. And therein lies the SE dilemma: balancing our drive for excellence with the need to be highly productive. The two can often be in conflict. To achieve one can mean sacrificing the other. But it doesn’t have to. In this talk, author Chris White will dissect this dilemma of efficiency vs. effectiveness and provide tangible measures that SEs can take to maximize both.