Dfx Demofest x logo for DEMOFESTx in London 2023.
September 20, 2023 | 8:30-18:00

DEMOFESTx Dublin

The first all-Presales conference is heading to a city near you. Bringing you the same top thought leadership, practical training, and fresh research but this time - in person! Join us and your local presales community in Dublin, IE.

Location

The Gibson Hotel | Point Square, North Dock, Dublin, D01 X2P2, Ireland

A modern building with glass windows and a parking lot located in Dublin.

Agenda

DEMOFESTx Dublin 09/20/2023
8:30 am - 9:00 am

Check In

9:00 am - 9:50 am

Creating digital assets (demos/tours) following Agile methodologies

Stratocaster A&B

Come and join Quentin as he takes you on a journey of planning, designing and delivering a “product” by applying solid Agile Development methodologies. Demos are critical to the buying experience. However, teams often struggle to cope with increasing demand for live demos. Still too often it happens that we invest time without fully understanding the requirements and level of commitment from all parties involved, thus resulting in a lot of wasted time and energy. Red Hat embarked on a journey to explore the mechanics utilising digital assets, while also ensuring that we stay flexible, agile and nimble due to and ever changing environment around us.

10:00 am - 10:50 am

Agile Pre-Sales: Scaling Productivity with Early-in-Career Solutions Engineers & New Tools

Stratocaster A&B

In the dynamic realm of technology, the secret to success lies in building a pre-sales team that thrives on flexibility and agility. Join us at Demofest to explore lessons learned on establishing a pre-sales scale team of early-in career solution engineers that provides agile solution engineering capacity. Discover how this next generation of leaders can contribute fresh ideas through new productivity tools, fast track a broader skillset and allow organisations to adapt quickly to changing landscapes. Scale your productivity by increasing senior pre-sales customer facing time through on demand foundation skills and productivity tools. Are you ready to unlock a productivity boost for your organisation?

10:00 am - 10:50 am

Your Demo is NOT a Live Implementation: Tips and tricks for more visually appealing demos

Stratocaster C

11:00 am - 11:50 am

Empowering your In-Person Meetings: Whiteboarding for Presales

Stratocaster A&B

Remote working is here to stay, but for most of us – in-person meetings are having a resurgence. This gives us a unique access to people’s brain space that we then fill with corporate slides… what a waste! I want to use this session to empower you to grab a pen and be free with presenting, enabling and inspiring your audience. I will teach you some basic design principles to make your drawings easy to execute and easy to read. I show you how to approach any topic without fear of being underprepared and to save you so many hours of fidgeting with slide animations. Are you ready to embrace the big empty white board? I know you are! Be memorable. Your prospects will thank you. Down with PowerPoint! In this session we will cover: Why even whiteboard and why your slides are usually a crutch Practical approach and recommended kit Digital version of this (Yes, you can whiteboard really well over Zoom!) Where has this gone wrong and slides make sense to use Q&A + if we have time, example from the audience so bring your product or topic pitch

11:00 am - 11:50 am

The Geek's Guide to Avoiding Sub-Optimal Presentations

Stratocaster C

Sadly, all too often presentations and demos made by well-meaning Geeks are a catalogue of errors in terms of effectively conveying the message they wish to get out there. Of course, there are a few things that when done properly pretty much guarantee the success of a presentation! David has boiled these things down to 7 Power Presenting Protocols (especially for Nerds) and in this session he will identify the mistakes that are often made and then offer one of the Protocols to address each of them. Your presentations and demos will never be the same again!!!

11:50 am - 1:00 pm

Lunch

Stratocaster A&B

1:00 pm - 1:30 pm

The Armageddon Conundrum: Do you train Astronauts to be Miners, or Miners to be Astronauts?

Stratocaster A&B

The role of a sales engineer is pivotal in bridging the gap between technical expertise and effective sales strategies. However, organizations often face a dilemma when hiring sales engineers: should they prioritize industry experience or focus on finding individuals with no sales engineering background but possessing extensive knowledge in the same industry? This presentation aims to explore the critical question of whether it is more beneficial to hire a sales engineer from another industry or someone with deep industry expertise but lacking specific sales engineering experience. We will delve into the advantages and disadvantages of both approaches and discuss key factors to consider when making this crucial hiring decision.

1:00 pm - 1:50 pm

Experience a Consensus Case Study & Demo

Stratocaster C

Case study part of it – how you are using consensus and the success you’ve seen with it. not recorded, – thought leadership just for attendees. Impact Consensus has had at Sales force, how you’re using it, where you find it’s most effective, why you like it, why customers like it, why sales vs. sales like it. the benefits you see. Keys to success. Implementation took us this amount of time. We sent out this demo it got shared this amount of times. What kind of impact has Consensus had on your team?

2:00 pm - 2:50 pm

Bossing Demonstration Complexity and Value Proposition design like a 5-year-old

Stratocaster A&B

As children, there were some skills we excelled at that we seemed to lose as we became adults. How we view the world, our attitude to play and even how we handle complexity is very different now, as adults, from when we were children. In this session, we are going to look at a very common problem in the PreSales / Sales Engineering profession, overwhelming complexity in feature/function/client value mapping and the need to architect short, punchy, focussed demonstrations and videos and see how thinking like a 5-year-old helps.

2:00 pm - 2:50 pm

Sharing assets to decrease the demo preparation time

Stratocaster C

Decreasing the demo preparation time is very important, especially on those products that are more than just configuration. We created a procedure at Liferay to be sure that we share all the created demo assets within the team so other members can benefit from your creations and you will be able to prepare your next demo quicker next time.

4:00 pm - 6:00 pm

Networking Happy Hour

Stratocaster A&B

Register