Garin Hess
April 21, 2017
Buyer Enablement
Close more deals by facilitating the toughest role in B2B sales.
Buyer Enablement 101
Garin Hess
April 10, 2017
Garin Hess
April 4, 2017
Recent Posts
Buyer Enablement
Webinar: Buyer Enablement Is the Only Strategy That Matters
Watch Now Description Get the definitive crash course in Buyer Enablement. Ever feel like you struggle to discover or engage all the relevant stakeholders –
John Cook
November 5, 2019
Buyer Enablement
Webinar: How To Craft Razor-Sharp Sales Questions
Learn the anatomy of a great sales question as well as how to craft and deliver your own.
John Cook
September 10, 2019
Buyer Enablement
Webinar: Building Buying Consensus: Lessons From 20 Years of Research
Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss insights from their 20 years of research on the buying process in 20 minutes.
John Cook
August 24, 2019
Buyer Enablement
Webinar: How To Nail the Human + Technology Mix in the Customer Journey With Jason Voiovich
Author, researcher, and recovering marketing and sales executive Jason Voiovich joins Garin Hess of Consensus to walk us through an updated version of the customer journey, explaining how people and technology can work together to create a compelling, measurable, and ultimately effective experience.
John Cook
August 24, 2019
Buyer Enablement
Webinar: Why Every Product Demo Needs a Good Story With Oscar Santolalla
The best product demos have a good story behind them. The story can originate from the creators of the product, founders of the company, real users, etc. Stories are powerful in connecting data and technology with real life, which makes your demo compelling and easier to understand.
John Cook
August 23, 2019
Buyer Enablement
Webinar: Coaching Buyer-Centric Sales With Kevin Davis
Understanding buying is where selling should start.
Yet most sales processes and funnels focus on seller behaviors and goals, rather than the Buyer’s (often difficult) journey.
John Cook
August 23, 2019