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Webinar: Buyer Enablement Is the Only Strategy That Matters

Webinar: Buyer Enablement Is the Only Strategy That Matters

by John Cook | Nov 5, 2019 | Buyer Enablement

Watch Now Description Get the definitive crash course in Buyer Enablement.Ever feel like you struggle to discover or engage all the relevant stakeholders – like you’re selling in the dark?Does misalignment in stakeholder priorities ever bomb your deals?Or...
Webinar: How To Craft Razor-Sharp Sales Questions

Webinar: How To Craft Razor-Sharp Sales Questions

by John Cook | Sep 10, 2019 | Buyer Enablement

Watch Now Description A good question is the salesperson’s single most powerful tool, one that can be powerfully used in every stage of the sales process, from making appointments to closing the sale to following up afterwards.Yet most salespeople are ill-equipped to...
Webinar: Building Buying Consensus: Lessons From 20 Years of Research

Webinar: Building Buying Consensus: Lessons From 20 Years of Research

by John Cook | Aug 24, 2019 | Buyer Enablement

Watch Now Description Hear the founder of B2P Partners, a leading B2B marketing and sales strategy group, discuss insights from their 20 years of research on the buying process in 20 minutes. You will learn:6 obstacles to building consensus in B2B sales6 steps to...
Webinar: How To Nail the Human + Technology Mix in the Customer Journey With Jason Voiovich

Webinar: How To Nail the Human + Technology Mix in the Customer Journey With Jason Voiovich

by John Cook | Aug 24, 2019 | Buyer Enablement

Watch Now Description In the brave new world of B2B decision making, the days of “Mad Men” national advertising campaigns and “Lone Wolf” superstar salespeople are clearly over.But over the past 10 years, many technologists assumed that human...
Webinar: Why Every Product Demo Needs a Good Story With Oscar Santolalla

Webinar: Why Every Product Demo Needs a Good Story With Oscar Santolalla

by John Cook | Aug 23, 2019 | Buyer Enablement

Watch Now Description The best product demos have a good story behind them. The story can originate from the creators of the product, founders of the company, real users, etc. Stories are powerful in connecting data and technology with real life, which makes your demo...
Webinar: Coaching Buyer-Centric Sales With Kevin Davis

Webinar: Coaching Buyer-Centric Sales With Kevin Davis

by John Cook | Aug 23, 2019 | Buyer Enablement

Watch Now Description Understanding buying is where selling should start. Yet most sales processes and funnels focus on seller behaviors and goals, rather than the Buyer’s (often difficult) journey. The result? Salespeople have difficulty answering basic...
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