Resources

Explore original research, articles, case studies, testimonials, and more.

Resources
Blog

Blog

Case Studies

Case Studies

Autodesk

Autodesk

Software Corporation (Presales, Channel)

Global Presales team regained more than 30% of time

Unprecedented insights into Channel sales

Trintech

Trintech

SaaS (Presales)

Reduced unqualified demos from 50% to <5%

Demo lag time decreased from 14 days to <1 day

The Access Group

The Access Group

Sales Team Onboarding

Onboarded more than 250 Sales reps in less than seven days

Discovered 371 new stakeholders

Oracle Solution Consultants

Oracle Solution Consultants

SaaS (Presales)

Over $738,462 saved on one team in 1 year.

Closed deals as large as $75K without a live demo.

Enterprise Customer

Enterprise Customer

SaaS (Presales)

Doubled annual demo capacity from 28,000 to 56,000

Increased digital engagement by 40%.

IBM Solution Consultants

IBM Solution Consultants

Server Hardware

67% of target orgs watched a demo

Discovered 59 decision makers

Torch LMS

Torch LMS

SaaS (Sales & Mktg)

Converted leads at 11%

Better qualified live demos

Enterprise Customer

Enterprise Customer

SaaS (Sales)

68% reduction to sales cycle.

27% increase in close rate in first 90 days.

CleanTelligent

CleanTelligent

SaaS (Sales & Mktg)

Increase qualified leads from the website

Discover, educate, and engage the buying group

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Customers

Customers

MicroFocus Testimonial
AdvancedMD Testimonial
Renaissance Learning Testimonial
Impartner Testimonial
Torch LMS
Spillman Technologies, Inc.
Infographics

Infographics

Selling in the Gaps
The demo types
Interactive Demos for Presales
Sales Cycle with Intelligent Demo Automation
The history of selling
Automated Personalized Demo in Presales
Anatomy of a Demo
Guides

Guides

Scaling Presales: 8 Strategies to Boost Coverage

Scaling Presales: 8 Strategies to Boost Coverage

Eight strategies to boost coverage and customer experience with existing sales engineering headcount

Essential Guide to Giving the Perfect Sales Demo

Essential Guide to Giving the Perfect Sales Demo

More than fundamentals, learn how to personalize your approach to each stakeholder.

Presales Technology Buying Guide: Managing the Buying Process to Get Buy-in

Presales Technology Buying Guide: Managing the Buying Process to Get Buy-in

Six steps for effectively selling Presales technology to your C-suite and leading the Presales transformation in your organization

Research

Research

2021 Sales Engineer Compensation and Workload Report

2021 Sales Engineer Compensation and Workload Report

The 2021 report compiles data from over 1000 participants and includes new metrics to provide unprecedented insight into Sales Engineering benchmarks the world over.

New topics include:

  • Quota
  • Career Path
  • Customer Organization Sizes
  • Key Activities
  • SE Assignment Models
    and more…

Don’t worry, we’ve also collected all of the data that made the 2020 report so valuable, including:

  • Base salary for Sales Engineers and Presales leaders
  • OTE (On Target Earnings) for Sales Engineers and Presales leaders
  • AE:SE Ratios
  • Demo Lag Time
  • Sale Engineer Training Time
  • Hours Per Demo
  • Demos Per Week Per SE
  • Unqualified Demos
  • Demos Per Deal
  • Delegating Demos to Sales
  • Using Demo Automation
  • Presales KPIs

    Get the report now!

Ebooks

Ebooks

Buyer Enablement: A Modern Approach to B2B Selling

Buyer Enablement: A Modern Approach to B2B Selling

Equip your champion(s) and they’ll do the selling for you.

Essential Guide to Shortening Sales Cycles

Essential Guide to Shortening Sales Cycles

Why sales cycles have increased 22% over the last 5 years and what to do about it.

The Agile Sales Tech Stack

The Agile Sales Tech Stack

A guide to growth through leveraging key core and emerging technologies

Webinars

Webinars

The Scaling Presales Webinar Series

The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series
The Scaling Presales Webinar Series

The Buyer Enablement Webinar Series

The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
The Buyer Enablement Webinar Series
Buyer Enablement

Buyer Enablement