Four Must-Have Moments in Every Successful Sales Demonstration
We’ve all sat through or delivered software demonstrations that were absolutely brilliant. We’ve also sat through (and possibly delivered) demos that couldn’t end soon enough. The question is what makes one demo succeed and another fail? In this engaging, thought-provoking presentation, author Chris White shares what he believes to be Four MUST-HAVE Moments in every successful demo.
Known primarily for his Six Habits framework that defines what it means to be an effective sales engineer, Chris unveils for the first time his newest material on the ingredients that make up a winning sales demonstration.
About the Presenter
Chris White is the author of The Six Habits of Highly Effective Sales Engineers and the founder of DemoDoctor.com, a sales training and consulting company that specializes in working with software companies and sales engineers. He has 15 years experience as a sales engineer, sales engineer leader and sales enablement leader. He speaks regularly on podcasts, webinars and conferences.