When Did Presales Suddenly Become Cool?

Don Carmichael
Founder & Chief PreSales Guru, Winning Skills Ltd

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Why are Tech Investors in a feeding frenzy over the PreSales toolkit? Actually, why are so many entrepreneurs launching tools aimed at PreSales?

Why are some Tech companies hiring far more PreSales/SCs/SEs than Sales/AEs?

Why is the PreSales focus moving away from demos to influencing, advising, buyer coaching and thought leadership?

And most importantly, when did we become cool?

About the Presenter

Don has been in Technology PreSales over 30 years starting out delivering complex, enterprise demos at small resellers and partners to 8 years running EMEA PreSales enablement at SAP and Oracle to now running a company completely focused on training and coaching PreSales skills, best practices and techniques and advising PreSales leaders on organization, operations and tools.