Discovery and Demo Strategies and Tactics for Transactional Sales Cycles

Peter Cohan
Principal, The Second Derivative – Great Demo!

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Is it possible to complete an introduction, present a Menu and Vision Generation Demo, segue into a Discovery conversation, deliver a brief Technical Proof Demo, and execute a soft close in a single 45- or 60-minute call?


In this session, we’ll explore the strategy and mechanics to accomplish this

About the Presenter

Have you ever seen a bad software demo?

Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! methodology, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been, and continues to be, a customer.