Expansion & Renewal Demos
The Same Old “Harbor Tour” or Charting New Courses?
Founder & Principal, The Second Derivative
November 11 @ 2 p.m. Mountain Time (US)
Join Peter Cohan for an eye-opening topic surrounding your prospects and current customer base. Learn to secure renewals by better understanding how and why your customers originally invested in you and grasp how to leverage customer success stories that will facilitate expansion opportunities.
Peter Cohan is the founder and principal of The Second Derivative and the Great Demo! methodology, focused on helping software organizations improve their sales and marketing results – primarily through improving organizations’ demonstrations. He has experience as an individual contributor, manager and senior management in marketing, sales, business development, and as a member of the C-suite. He has also been, and continues to be, a customer.