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Remember, Buyers are People Too

This may sound simplistic, but too often we think of buyers as prospects, leads, champions, future customers instead of thinking about them as people. People like you and me. It’s sometimes as if we think they are just playing a role in the theatrical play called “My...

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3 Reasons to Use SLA’s in Your Sales Process

3 Reasons to Use SLA’s in Your Sales Process

Hopefully, most of you are already leveraging SLA's (Service Level Agreements) in your sales deals. Without them, you run the risk of unsatisfied customers, unsatisfied employees being asked to do more than what they thought was agreed upon, and even potential legal...

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3 Reasons to Make Your Marketing More Agile

3 Reasons to Make Your Marketing More Agile

The concept of Agile Marketing has been around for a while - but executing it is much rarer to hear about. Which is funny, because it's actually much easier than more traditional marketing methods nowadays - but sometimes it's hard to break out of the habits we...

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What Does AI Mean for B2B Sales?

What Does AI Mean for B2B Sales?

Customers who do their shopping online benefit from the use of artificial intelligence (AI), even when they are not directly aware of it. AI can make shopping quicker and more enjoyable through streamlined processes and helpful suggestions. Businesses can also use AI...

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