Salespeople to Sales Engineer Ratio Trends

Salespeople to Sales Engineer Ratio Trends

What should every B2B company know about sales engineers? Understanding the role of a sales engineer Availability is key, presentation volume drives need How to scale sales engineers for maximum value Using automation tools so customers can self-identify needs  ...

Are Presales demos an efficient sales process?

Any business that sells highly technical products or services in a B2B setting likely uses Presales, but you may not recognize the name. While Presales is the name of the department, the practitioners are often called Solution Consultants (SC) or Sales Engineers (SE),...
Understanding the Difference Between Sales and Pre-sales

Understanding the Difference Between Sales and Pre-sales

What is the importance of pre-sales? The role of pre-sales in the B2B world Pre-sales engineers The role of technology in pre-sales: Interactive demos   Any organization that is engaged in B2B sales needs to consider how the B2B pre-sales and sales stages will...
Effective Pre-sales Activities for the Win in B2B Sales

Effective Pre-sales Activities for the Win in B2B Sales

How do you make your pre-sales activities more effective? Utilize analytics Marketing assistance Digital customer experience Integration across departments   In B2B sales, a lot of work goes into closing a deal. The final presentation usually gets all the glory,...
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