7 Types of B2B Marketing Videos—and When to Use Them

by John Cook | Nov 22, 2018 | Marketing

What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog   The vast majority of B2B marketers realize that video is a crucial part of their sales process....

Make Your Sales Prospecting More Effective with Targeted Demo Videos

by John Cook | Nov 14, 2018 | Sales

How can video improve your sales prospecting? Three dynamics that fuel the use of video prospecting Video makes sales and marketing easier Your go-to demo automation platform   According to Brian Halligan, CEO of HubSpot, “Increases in mobile usage have fueled...

3 Excellent Tips for B2B Sales Reps

by John Cook | Nov 7, 2018 | Sales

What are some excellent tips for B2B sales reps? It’s about the prospect, not you Keep consistent contact Listen, listen, listen   Business to business (B2B) sales reps are responsible for prospecting and closing potential clients while keeping existing...

Sales Enablement Mistakes Your Team Should Avoid

by John Cook | Nov 5, 2018 | Sales

Sales enablement is a term that has become popular among those working in sales. It’s been discussed in many companies, but it still sometimes brings confusion, particularly in defining whether it’s just another buzzword or a legitimate field of practice. Sales...