by John Cook | Nov 22, 2018 | Marketing
What are the seven primary types of B2B marketing videos? Webinar Instructional/Demonstrational Testimonial Interview and Q&A Story Telling Video Showcase Vlog The vast majority of B2B marketers realize that video is a crucial part of their sales process....
by John Cook | Nov 14, 2018 | Sales
How can video improve your sales prospecting? Three dynamics that fuel the use of video prospecting Video makes sales and marketing easier Your go-to demo automation platform According to Brian Halligan, CEO of HubSpot, “Increases in mobile usage have fueled...
by John Cook | Nov 7, 2018 | Sales
What are some excellent tips for B2B sales reps? It’s about the prospect, not you Keep consistent contact Listen, listen, listen Business to business (B2B) sales reps are responsible for prospecting and closing potential clients while keeping existing...
by John Cook | Nov 5, 2018 | Sales
Sales enablement is a term that has become popular among those working in sales. It’s been discussed in many companies, but it still sometimes brings confusion, particularly in defining whether it’s just another buzzword or a legitimate field of practice. Sales...
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