Four More Benefits to Sales and Marketing Alignment
What other benefits are there to sales and marketing alignment? Clarify revenue goals Streamline activities Gain a better understanding of buyer behavior Create appropriate content In B2B sales, the hand-off from marketing to sales is absolutely...
3 Things B2B Sales Can Learn from Relationship Marketing
While the job of a B2B sales rep is focused on closing a deal, taking a prospect to becoming a customer, it’s good to keep relationships ongoing even after they reach customer status. Like a good relationship marketer, just pinging clients every now and then is...
3 Reasons to Use SLA’s in Your Sales Process
Hopefully, most of you are already leveraging SLA’s (Service Level Agreements) in your sales deals. Without them, you run the risk of unsatisfied customers, unsatisfied employees being asked to do more than what they thought was agreed upon, and even potential...
