A Couple Tricks to Master Marketing Images

Images: the King of Content In today’s social content marketing world, image-based content is king (even for B2B marketing strategies). In an environment where consumers that have more options than ever, more knowledge than ever, less time and shorter attention spans,...

5 Ways for the VP of Sales to Impress the CEO

“More than 50% of VPs of sales don’t work out.  In fact, the majority of first VPs of Sales in SaaS companies don’t make it 12 months,” writes Jason Lemkin, better known as SaaSter.  For a CEO, finding the perfect sales executive is extremely difficult and the...

5 Examples of Building Strong Company Culture

  What is company culture? According to good old Wikipedia, “organizational culture is the behavior of humans within an organization and the meaning that people attach to those behaviors. Culture includes the organization’s vision, values, norms, systems,...

10 Ways To Build A Winning Brand Story: Part 5 of 10

By Jed Morley, CMO at Consensus This 10-part article explains how to create a compelling brand story for your company, products and services. Great brands are great stories that are always in the process of being told, refreshed and continued. Great brand stories are...