5 Tips to Making Product Demos That Sell

I was talking with my friend Danielle who has been in the sales and consumer feedback industry. We got on the subject of product demo videos, and how they correlate to more sales. Because of my recent job change, I have been fielding more questions from friends about...

Are Product Demos a Waste of Time?

  You’ve just finished your product demo to a big potential client; when you ask if there are questions you hear…nothing. After a lukewarm exchange of pleasantries and a timeline of follow up meetings, you can’t shake the feeling that the prospect was bored and...

3 Most Common Mistakes in B2B Sales Leadership: Mistake #1

You might say there are dozens of reasons (or shall we call them ‘excuses’) when we don’t lead our teams to sales success. But when I look at my experience, I’ve picked what I consider the top three culprits that I believe have the biggest impact: Mistake #1: Not...

Product Video Scripts Get Better with 3 Constraints

Somewhere I read once: “Without constraints, innovation diffuses in every direction.” The constraints when trying to solve a problem through innovative solutions might be the budget or the time you have to solve the problem, or the people and resources you...