Getting Into the Mind of a Buying Panel

Working in a complex sale can be tough and buying panels can make them a whole lot tougher. If you are working in a highly complex sale, you will have to get complete agreement from all of the buyers, align all of their interests, negotiate between groups, field more...

Explainer Videos Versus Demo Automation

WHAT IS AN EXPLAINER VIDEO? WordStream defines explainer videos as, “short online videos used to explain your company’s product or service”. Their purpose is to educate your audience on what you’re offering in a short and sweet manner. An explainer video is less...

Evaluating Resellers 101

So you’ve gathered a pool of good reseller candidates; they’ve expressed interest in exploring a partnership, and now it’s time for you to start screening who you want to do business with. Many SaaS startups tend to want to sign up with everybody as a reseller, but...