Demo Automation for Marketers

Demo automation is an excellent example of sales 2.0: a thick blend of sales and marketing systems working together to generate, qualify, and close leads.  We’ve already looked at how account executives and prospectors can use demo automation, but now we’d...

Demo Automation: Making Sales 3x More Productive

Doing live product demonstrations is such an area of inefficiency in the sales process that you can gain amazing increases in productivity using demo automation. Using self service product demo videos for at least part of your product demonstration process will pay...

Demo Video Scripts: 7 Steps to Better Script Writing

  Great writing is a key ingredient to making an awesome demo video. Since becoming a scriptwriter for product demos, I have made it my mission to become a script writing expert. Maybe you’re thinking about hiring someone to write a script for you and you need to...

CONSENSUS™: More Than a YouTube Demo

When it comes to sales and marketing videos, YouTube has become the go-to platform and the platform that all other ones are measured against. Why? Because YouTube is free, simple, and popular. When telling prospects about CONSENSUS, we hear a lot of: “why would I use...

Developing Personas for Buying Panels

A lot of importance Nuova has been placed on the development of “buyer personas” over the last 10 or so years.  For those unfamiliar with buyer personas, wholesale nfl jerseys they are fictionalized representations of ideal customers based on marketing research and...