Contacting Leads and the Science of Selling

Several years ago InsideSale.com did an important study about the best way to contact web leads. We all know how it works: someone signs up on our website – maybe for a free trial, a white paper, etc. – and we get (hopefully) a notification that we have a new lead....

10 Tips for Twitter Business Marketing

Why Use Twitter for Business Purposes? Using Twitter for business is an excellent (and relatively easy) way to develop your brand personality, connect directly with prospects and customers, target new audiences and increase your website’s Google authority. Below,...