Marketing Solution

Buyer behavior has changed. Your marketing should, too.

Drive growth through hyper-personalized demos.

 


Marketing teams use Consensus to increase pipeline generation and lead velocity.

 


Consensus’s AI-powered product experience platform makes pipeline generation effortless for marketing teams. Create dynamic, interactive product tours and on-demand video demos without any technical expertise. Watch prospects convert while sales teams sing your praises.

Leads worth bragging about:

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    Product Qualified Leads convert 6x higher than traditional MQLs

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    50% bigger deals from educated buyers

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    90% fewer unqualified leads in your pipeline

Predictable conversions, cost-effective pipeline.

Consensus creates a direct line from engagement to revenue through engaging product experiences that make the whole org proud—no technical skills required. When buyers use Consensus to self-qualify, they arrive excited, educated, and ready to buy. Sales teams praise your pipeline quality while C-suites swoon over your marketing ROI.

Don’t hope for conversions, engineer them.
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Deliver

Meet customers where they are


Modern buyers complete 83% of their research before talking to sales. Meet them where they live—in exploration mode. Give them immediate hands-on experience, capture their engagement data, and turn anonymous website visitors into qualified leads.

Ready to build experiences buyers want?

 

 

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    Interactive Product Tours:

    Guided, secure, interactive product demos that show real product functionality. Now enhanced with AI-powered storyboards and voiceovers, you can transform your lead volume across all channels in minutes using our no-code, intuitive demo builder.

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    On-Demand Video Demos:

    Interactive, personalized demos that scale your genius to your prospects to wow them with instant access to the features they want to see. And with our AI Video Builder, you can create studio-quality demos instantly.

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    Mobile-Friendly Product Experiences:

    Deliver interactive, responsive demos and tours that perform flawlessly across any device, giving buyers the freedom to explore across devices.
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    Auto- Updating Product Tours:

    Keep your demos current with your latest UI and UX. Consensus Interactive Product Tours update automatically as your system does to maintain your brand image and functionality.

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    Flexible Lead Forms:

    Capture lead data at the perfect time in the buyer’s product experience journey and send your teams qualified leads who are informed and ready to talk about the specifics of your solution.

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    Demolytics

    Use engagement data to understand buyer intentions, stakeholder priorities, feature rankings, and how key messages resonate with the personas you sell to.

Bring Product Experiences Into Every Campaign

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    Trigger demos as part of your Marketo campaigns through our API and webhooks connections.

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    Place your demo on your product’s G2 page to give buyers a chance to try your product while researching and reading reviews.

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    Nurture and engage buyers with demos through your Hubspot campaigns and track performance of demo assets.

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    Track demo engagement in your CRM and see how your demos influence prospects from MQL to close.

Marketing Demo FAQs

What is a marketing demo?

A marketing demo is a product-focused experience designed specifically to attract and convert prospects in the early stages of their buying journey. Marketing demos should be self-service, interactive, and accessible on-demand—allowing buyers to explore your solution before ever speaking to sales.

What’s the difference between a marketing demo and a sales demo?

Marketing demos are designed to generate demand and qualify leads at the top of the funnel. They’re typically self-guided, scalable, and focused on product value. Sales or presales demos, on the other hand, are often tailored to specific use cases and buyers and come later in the buying cycle. 

With Consensus, you can create on-demand video demos for every part of the customer journey–from first-touch marketing experiences to technical deep dives for decision-makers—all automated and trackable from start to finish.

What are PQLs and why do they matter for marketing?

A PQL (Product-Qualified Lead) is a prospect who has experienced your product and shown buying intent through their interactions, like exploring key features or sharing a demo internally. PQLs convert up to 6X better than traditional MQLs and are less likely to churn since they’ve already seen the product in action and already appreciate its value.

To generate more PQLs, offer interactive demos that let buyers self-qualify by exploring your product on their own terms. You can build qualified buying groups by offering instant, immersive access to your product. That means you’re only passing leads to sales who’ve already shown meaningful engagement—making your pipeline stronger and easier to close.

How does Consensus help marketing teams improve ROI?

Consensus turns your product into your best marketing asset. By automating product experiences like video demos, interactive tours, and simulations, you lower cost per lead, improve conversion rates, and generate data-rich PQLs that fuel pipeline. And since the platform doesn’t require technical experience, marketers and sales teams can build, launch, and optimize demos faster than ever.

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